Your design and manufacturing partner for mission-critical electronics

We've spent decades solving problems most companies can't touch; We build safe, reliable controls and sensors for use in the most hazardous locations and extreme operating conditions. Our low-power, wide temperature range designs are certified to the highest standards and trusted on hundreds of thousands of remote sites where failure isn't an option. If you’re looking to bring an innovative hardware product to life, we’re the partner you need.

By the numbers

Built over decades, proven every day

Our client partners trust us to build the hardware their businesses depend on.

200,000+

Devices deployed in the market

30+

Products designed and launched

25

Years in business

130+

Years of product design and manufacturing experience

Fit for purpose, from design to manufacturing

We start by understanding who depends on a product, what value it needs to deliver, and what their industry demands day-to-day. That understanding guides every design and manufacturing decision that follows.

Recognized for engineering excellence

Certified to the standards that matter most in the field.

Our history

From one controller to a full product line

ETC began with a single problem: build a controller that could survive the harshest Canadian winters. Everything since has grown from that first solution.

2001

ETC founded in Calgary to build hardware that works in conditions other equipment couldn't handle.

2002

First plunger lift controller released, built to thrive in the very conditions that inspired it.

2006

Became the Canadian market leader for standalone plunger lift controls.

2010

First geomagnetic arrival sensor launched to market.

2011

Launched Vision Device Management software.

2012

Cyclops Plunger Arrival Sensor released, expanding the product line beyond the controller.

2012

Expanded into the U.S. market.

2013

Expanded into the European market.

2015

Sasquatch Plunger Velocity Sensor released, completing the current plunger lift product family.

2016

Rolled out patented Adaptive Seeking Velocity Optimization algorithm.

2026

Began development of Cyclops².

Leadership

The team guiding ETC forward

Cross-industry experience, brought together for our next chapter of growth.

Jehn Scantlebury, Managing Director
Jehn Scantlebury
Managing Director

Jehn serves as Managing Director, where she is accountable for enterprise strategy, financial and risk oversight, executive leadership, and external representation of the company. With a background in tech marketing and product commercialization, she focuses on guiding ETC into its next phase of growth through partnerships, new markets, and adjacent technologies while protecting the fundamentals and people-first culture that have made the company successful.

Cody Reinbold, President
Cody Reinbold
President

Cody serves as President, he brings 20+ years of executive-level experience spanning stakeholder relations, supply chain optimization, and operational scale, with a track record of performance across all four pillars: safety, quality, cost, and delivery.

Justin Sellars, Head of Strategic Growth
Justin Sellars
Head of Strategic Growth

Justin serves as Head of Strategic Growth where he is accountable for opportunity identification and capture, validation and feasibility assessment, and business planning and product development readiness. With over 20 years of experience across aerospace, manufacturing, and oil and gas, he focuses on guiding ETC into its next phase of growth through new markets, partnerships, and adjacent technologies.

Rafael Saracura, Technology Director
Rafael Saracura
Technology Director

Rafael serves as Technology Director, responsible for technical governance, lifecycle ownership, and capability development across ETC's engineering function. His work spans technology roadmapping, standards compliance, cross-functional leadership, and people development, with a focus on ensuring ETC's teams and technologies deliver on the company's vision for reliability, efficiency, and durability in industrial-grade electronics.

Chris Molnar, Business Development Manager
Chris Molnar
Business Development Manager

Chris serves as Business Development Manager, bringing over 30 years of oil and gas experience across a range of account management roles. In more than eight years with ETC, he has developed deep customer relationships and plays a central role in driving growth and expanding the company's presence across its core markets.

Sarah Greenberg, Controller
Sarah Greenberg
Controller

Sarah serves as Controller, bringing over five years in the role managing the full scope of financial operations including financial reporting, budgeting and forecasting, payroll, accounts payable and receivable, and annual audit coordination. She provides monthly, quarterly, and year-end financial statements and analysis to management, and supports operations through cost management, WIP oversight, and foreign exchange risk mitigation.

Taylor Kowalski, Operations Manager
Taylor Kowalski
Operations Manager

Taylor serves as Operations Manager, bringing a diverse background spanning production supervision, program management, project management, and treasury operations across the manufacturing, construction, and aviation industries. She joins ETC with experience driving operational change, managing complex programs, and overseeing production scheduling, giving her a well-rounded foundation for leading day-to-day operations.

Join our team

We're always looking for talented people to help us create next-generation industrial electronic hardware.

Do you have an idea for an innovative electronic solution?

We co-develop electronics with partners in a variety of industries facing demanding conditions, from concept through certification to a product that's ready to deploy.